Expert Tips On How To Improve Google Search Ranking
Search Engine Optimization is like a two-sided sword. It can bring immense benefit if done properly, but can destroy the marketing campaign entirely if mishandled. Therefore, it becomes utterly important for the website owners, SEO professionals and online marketers to keep a close tab on altering Google algorithms. That’s not all; they also need to know ways which can help improve their search ranking in Google. In 2019, when SEO is in its much matured state, your previous approaches to optimize your rank’s position may not be too productive. You need to look at it from a modern perspective. This article has expert tips to help you meet your objective in 2019.
- Optimizing content views : This tip may turn out to be strange and shocking for some of us, but it is true because as high as 50 to 55% people don’t practice it. Check – are you linking back to the content on your own website? If you are missing this aspect, you may be losing a lot of traffic.
- Importance of responsive website : If you are getting a new one designed, make sure your website is responsive. If you already have one, enhance its responsiveness. Today when 85% people access websites from their mobile device, this makes more sense. Remember – a responsive website is one which can be comfortably viewed on multiple devices.
- Get mobile compatible website : You cannot ignore the high quantum of traffic getting generated over mobile handsets. In fact it is more than a PC or laptop. That clearly hints you that your marketing campaign should predominantly target mobile users. The viewership thus increased by 33% positively impacts your Google search ranking.
- Value your links : One cannot underestimate the value of links as the major traffic drivers. From rank perspective, both external and internal links are paramount. Check if you have any broken links and correct them. Match the anchor texts in the links exactly.
- Speed optimization : You cannot expect better viewership and higher search ranking with a mediocre page upload speed. Do all that is necessary to optimize the speed at which the pages of your website are accessed. Few smart initiatives in this respect like image compression, to make images fit appropriately and browser caching can enhance the upload speed upto 10%.
- Make sure your web pages have titles and they are unique, i.e. they are telling about what the page is about. Google likes this. Include exciting content in meta-descriptions. Take a content expert’s help if required.
All the above facets are some of the basic practices, but put together, they can remarkably help in improving your Google search ranking.
Frequently Asked Questions
To improve your Google search ranking, focus on keyword research, high-quality content, on-page SEO, technical optimization, mobile responsiveness, and authoritative backlinks. Regularly updating website content and fixing indexing issues can also improve search visibility over time.
The most effective SEO strategies include:
Targeting relevant keywords based on search intent.
Creating helpful, informative, and original content.
Optimizing title tags, meta descriptions, and headings.
Improving website speed and mobile usability.
Building quality backlinks from relevant websites.
Strengthening internal linking and website structure.
SEO results generally take three to six months to become noticeable, although the timeline depends on keyword competition, website authority, content quality, technical health, and consistency. Highly competitive keywords may require longer-term optimization.
Yes. Website speed and overall page experience can influence search performance. Google considers Core Web Vitals, including loading performance, interactivity, and visual stability. Optimizing images, reducing unnecessary scripts, and using reliable hosting can improve website performance.
Quality content helps websites rank by answering users' questions accurately and providing relevant, valuable information. Content should match search intent, demonstrate expertise, include relevant keywords naturally, and provide clear explanations that search engines and AI-powered platforms can understand.
Yes. Professional SEO services can help businesses improve search visibility through keyword research, technical SEO, content optimization, link-building strategies, and performance monitoring. Growthwell provides professional SEO services designed to strengthen online visibility, attract relevant organic traffic, and support sustainable business growth.
Growthwell helps businesses strengthen their digital presence through customized SEO strategies, keyword research, on-page optimization, technical SEO, link-building, and performance analysis. With expertise in digital marketing, Growthwell focuses on improving organic visibility and generating relevant business opportunities. Visit Growthwell to explore digital marketing and SEO solutions for your business.